FashionTV, the international fashion and lifestyle broadcasting station which aims to provide original, unbiased and informative programming, is planning to join this new age in e-commerce by embedding WAAM across its channels, making the WAAM token an officially acceptable currency.
Since its inception in 1997, FashionTV has reached over 1 billion people across the globe, with a unique, cosmopolitan and a modern style allowing for influential partnerships with many global brands.
2018 was the year where the issue of users’ privacy took the central stage. With the enactment of GDPR and the congressional hearing of Facebook’s Founder, Mark Zuckerberg, the issue of users’ ownership rights over their data was brought firmly into the public spotlight.
WAAM a decentralized e-commerce blockchain platform, made it its mission to return data ownership rights back to their original owners- the users. On WAAM, users have the right to choose whether to share their personal data for rewards or keep it private. The company’s goal is to create a true win-win economy by connecting all parties; retailers, users, and apps in a consensual and direct manner, WAAM makes sure that all the players in its economy have something to gain.
Retailers working on WAAM platform can access and analyze customers’ real purchase behavior as well as cross-market retailers’ statistics. Using this comprehensive database allows them to better target and find their specific audiences. Marketing campaigns are then done in a consensual and personal fashion, as potential customers must agree to view the message from the retailer and are rewarded for their time. The message itself contains a personalized offer based on the user’s taste supplemented with tailored pricing.
Apps can also further benefit by connecting to WAAM, as joining the platform will allow them to create an additional monetization engine, one that exists on top of the traditional monetization tools currently available, such as IAP (In-App Purchases) and advertisement. One of the most serious roadblocks faced by apps looking to expand their user base is maintaining profitability while generating growth, increasing the value the users’ LTV (Life Time Value) can make a significant difference in apps ability to further expand their reach.
WAAM, which was established in 2017, will make its first leap into the e-commerce sphere through the fashion industry, the largest e-commerce vertical. This goal will be further strengthened by the partnership with FashionTV, who will help increase WAAM’s exposure through its connection to thousands of retailers and celebrities, bringing WAAM to the homes of millions of people around the world.
- FashionTV Leaps into the World of Blockchain by Partnering up with Decentralized E-commerce Platform WAAM – March 20, 2019
- Kudelski Security Announces Partnership with Hosho To Secure Blockchain Ecosystems – March 19, 2019
- Blockchain Goes Hollywood is Expected to Attract Blockchain and Crypto Experts, Investors and Celebrities to Epic multi-day Event – March 19, 2019
- Blockmason and Bitsonic Announce Token Generation Event for BLINK, Link’s Utility Token – March 15, 2019
- DX Exchange and Perlin Network Bring Tokenized Apple and Facebook Stocks to Empower a vast new Population of Retail Investors on the Blockchain – March 15, 2019
- Forte And Xpring create $100 Million Fund To stimulate Mainstream Use Of Blockchain In Games – March 13, 2019
- Private Jet Instant Booking Platform Announces Security Token Offering (STO) – March 12, 2019
- Samsung SDS is announcing its plans to innovate in various fields with Blockchain and Intelligent Process Automation – March 12, 2019
- The Fourth Global ICO / STO Report tells us ICOs are Growing Less, but Growing Up – March 11, 2019
- Zilliqa joins Student Organisation at King’s College London to Launch Blockchain A-Z Workshops – March 9, 2019
- Alfa-Bank and the Marco Polo Network join to Optimize Trade Finance with Blockchain technology – March 7, 2019
- Insolar Launches Testnet 1.1 making it the most Scalable Enterprise Blockchain Platform – March 6, 2019
- New Decentralized Social Network Platform Creary rewards Creatives and curators for sharing Digital Art – March 6, 2019
- Tide protocol launches Open Source Data Marketplace to Make Privacy Profitable – March 5, 2019
- Unbanked People Worldwide could Benefit from the Integration between Paxful and Bitmart Exchange – March 5, 2019
- Kepler Finance Releases Comprehensive Report On What Lies Ahead For the Security Token Market in 2019 – March 5, 2019
- Switcheo is Introducing its OTC Platform for Secure Peer-to-Peer Digital Token Trade – March 1, 2019
- Electroneum Launches Affordable Smartphone M1 Which Earns users Cryptocurrency Through App – February 25, 2019
- Nebulas could be the Future of Improving The Efficiency of Blockchain Upgrades – February 22, 2019
- ‘Decent’, a Documentary on how Blockchain can Change the World – February 22, 2019
View All Articles
Credit: Source link